There’s been a tremendous growth in the number of blogs over the past few years. That’s not an accident. To help you work out whether your website needs a blog, I’ve written this …er, blog.
To Reinforce Your Expertise
Do you think you can explain or describe the depth of your expertise in the few pages that your site contains? Yes, you have an ‘About Us’ page and that’s a great idea, but it can’t hope to convey the extent of your expert knowledge. It doesn’t matter if you’re a plumber, doctor or psychiatric counsellor, you all share one problem: how to give potential clients a clear sense of what makes you better than any of your competitors. Blogs offer a tremendous opportunity:over the weeks and months the level of your specialist expertise can’t fail to impress.
To Reinforce your Brand
Branding is not just about your logo, or the colours on your website. It’s even less about whether your Polo shirt has your corporate lettering on it. It’s about how you do business, what you feel about your products and services, how you treat your customers. It’s the reason why your clients keep coming back for more. Your logo can only try to convey all of that, but your blog has plenty of time to do that. Use it properly and every time a client sees your logo, they’ll be reminded of the stories on your blog that show how valuable working with you is.
To Improve SEO
Search Engine Optimisation is changing rapidly. It’s no longer just about identifying a bunch of keywords and slapping them all over your site (it never really was). Now, Google is smarter than it has ever been. It’s using that new brainpower to work out how valuable your site is and one of the most powerful factors it measures by is the quality of the content on your site and how much you engage via social media. Google never reveals too much about how it works, but one thing is certain: having an active blog is crucial. It provides fresh content, engagement and attracts social media activity.
To Drive More Traffic To Your Website
One of the best things about an active blog is that it can drive enormous amounts of traffic to your website. If you want more enquiries, more clients, and more interest in what you do you need more traffic. Think of your blog as a device for driving people to your website.
To Showcase Your Customer Care
Your potential clients are looking for reassurance. The kind of reassurance that tells them you will be there for them when they need you. This is one of the reasons why I’m writing this post now. I’m hoping you will understand that all this information, advice and the tips I give here will give you a sense of how much we care about the success of your business.
The Next Step
We’ve been adding blogs to an increasing number of websites lately, and the feedback has been terrific. If you want to find out how to use your blog to drive traffic to your website, talk to us today. If you want to find out how to add a blog to your website, talk to us today. If you want to discuss the pros and cons of blogging talk to us… well, you get the idea.