One of the best things about Twitter is that you can use it for almost anything. Whether your aim is to raise brand awareness, increase the size of your network, make connections with like-minded people, or get in touch with key influencers, you can do it via Twitter. But you have to know how.
That’s why we set up the Design Inspiration social media advice service. If you want to get specific advice tailored to your needs, contact me; until then, you should find these links very helpful.
This is a great analysis by Richard Darrell of BitRebels of an infographic entitled “Maximize Your Tweets” (yes, American spelling). The graphic itself is based on data produced by Buddy Media and whilst I suspect the timezone based items are US times there are some really useful tips to be gained from it. For example, we all know that we have to avoid using all the character allowance, but did you realise that tweets of under 100 characters will on average produce 17% more engagement and retweets?
Jeff Bullas (@jeffbullas) is a highly respected figure in the social media world. In this article he looks at measuring Twitter influence as well as asking the important question: is it worth measuring?
Another great link from Jeff Bullas. A Twitter contest is not only a great way to build buzz and increase brand engagement, but it also generates new followers and grows your brand presence. There are several different types of Twitter contests; here are 4 that you may like to try. Number 3 may be better run on a visual platform like Pinterest or LoveIt. If you need any help running them, get in touch with a Twitter specialist.
Are you looking for new and creative ways to use Twitter? Here are 5 lesser-known Twitter tools that your business should be using.
The Next Step – Over to You
This article is an unfinished work. When I see something that deserves to be included in this list, I’ll add it on an on-going basis. Be sure to keep dropping by to check the new ones and refresh your knowledge. My passion is helping small businesses to get unbeatable advantages over big businesses via great web design and superior use of social media. If you think I’ve missed anything important out, or you’ve discovered a resource that you think has to be included, be sure to share it here and help us all get that advantage.